CRM or Customer Relationship Management : Basics and Softwares

CRM or Customer Relationship Management is the consistent orientation of a company with the customers and free softwares available which you can install easily. The whole process is to build and maintain customer relationship in a logical manner. It is obvious that the management part of customer relationships is quite important component of a business and without any good customer relationship management plan, it is difficult to retain the long term customers. There are many industries like web hosting, online services etcetera where the buyer-seller relationship is of long-term, using these CRM softwares they maintain the relationship.

Basics of CRM or Customer Relationship Management

Customer relationships are of ever increasing importance, since the acquisition of new customers may be more expensive, may go up to five times than customer retention. Therefore, all data of the customers and services transacted with them are maintained in databases. These data can be integrated and prepared to stand in the company at any point. The data and transactions are always seen in the context of processes of a company.

CRM or Customer Relationship Management softwares supports the communication with data and facts to the customers to focus the services, processes and identify the weaknesses with the customer. A CRM software is a structure prior to ensure a standardized operation. Nevertheless, the process of the software is not to create the solution, but the software gives the data for the processes.

CRM or Customer Relationship Management is a part of business management. It integrates other departments and services for customer-related processes in marketing, sales, customer service and research and development (R&D). This is done on the basis of a database with a corresponding software for marketing and using a pre-defined sales process. Objective of CRM is the creation of added value to customer and supplier side in the context of business.

This is a very primitive basics of CRM or Customer Relationship Management. Now, we will go to the software part.

Free Softwares for CRM or Customer Relationship Management

Previously we published a list of Best CRM Apps for Android, which practically listed the client software. This list consists of server installable CRM or Customer Relationship Management softwares.

Java Based

1. Adaxa SuiteJava
2. AdempiereJava
3. CompiereJava
4. Apache OFBizJava
5. HeliumVJava
6. JFireJava
7. OpenbravoJava
8. Kuali FoundationJava

PHP MySQL Based

1. DolibarrPHP, MySQL
2. EpesiBIMPHP, MySQL
3. WebERPPHP, MySQL
4. FrontAccountingPHP, MySQL
5. PhreedomPHP, Javascript, MySQL

Ruby, Perl Based

1. LedgerSMBPerl, PostgreSQL
2. SQL-LedgerPerl, PostgreSQL
3. FedenaRuby, MySQL
4. PostbooksC++, JavaScript, PostgreSQL

Python Based

1. TrytonPython
2. ERP5Python, Zope, MySQL
3. ERPNEXTPython, JavaScript, MySQL
4. OpenERPPython, PostgreSQL