What is YouTube Multi-Channel Network (MCN)?

YouTube Multi-Channel Network (MCN) is a system where a third party works with YouTube channel owners in the way YouTube does with their Partners. So, all the parameters which is usually handled by YouTube, such as video (product) promotion, programming, digital rights management, monetization/sales and/or audience development all get transferred from YouTube / Google or Google’s Products such as Google AdSense to the Third Party. This way is great when the YouTube Multi-Channel Network (MCN) is working for their own brand like Sony BMG. In other words, these MCNs are independent companies like this website is operated by a separate business, that are not owned by YouTube (think AdSense is used on this website), but they use the YouTube platform – this is where it differs from typical business usually operated by Google. For the MCNs YouTube is the provider of the YouTube software as a service and the storage space.

Basics About YouTube Multi-Channel Network (MCN)

Here are the official details about YouTube Multi-Channel Network (MCN):

So, as content owner, you can become a YouTube Multi-Channel Network (MCN) entity. But you have to manage your partners, advertisers, revenue etc. When you are joining a YouTube Multi-Channel Network (MCN), you are going out of YouTube Partnership :

If a Third Party suddenly offers us to work with that YouTube Multi-Channel Network (MCN), in terms of branding, we will be de-branded. Google or YouTube was not forcing us to use YouTube’s Logo or even we could opt out of many things as Partner, but when we are going in to the terms of YouTube Multi-Channel Network (MCN), that company’s rules are imposed on us.

VMware can buy our website, but why we will sell?

Most of the startups are sold in two practical conditions – (i) The offer is too lucrative in terms of money or (ii) It has been screwed somehow. In business, we usually run exploits to acquire. It sounds pathetic, but offering money never assures a sale. I might want to buy both sides surrounding Times Square, but why the existing businesses will sell me? This is kind of “Survival of the Fittest” theory.

Will I Join a YouTube Multi-Channel Network (MCN)?

From YouTube Partner to becoming a Partner of YouTube Multi-Channel Network (MCN) is usually a bad option. Google will never cheat on the money earning part. But most of these YouTube Multi-Channel Network (MCN) are not even a smallest company. The most common situation arises is that, suddenly someone from a company sends an email or YouTube Message like that from a company named Scale Lab. Join us, we will give more money. David E. Brenner is the owner of the brand. Do not go for any binding agreements. Most importantly, you can use Google Ads on contents not hosted on YouTube (as AdSense Account Holder and Partner of YouTube). Joining a YouTube Multi-Channel Network (MCN) is only great when it has not serious to you by any means. Else you should become a YouTube Multi-Channel Network (MCN) yourself!